With less than two weeks left until Super Bowl LI kicks off between Pats and the ...
With less than two weeks left until Super Bowl LI kicks off between Pats and the Falcons, Lexus dropped an extended cut version of the new spot that will air during the game.
Featuring the striking LC coupe, this 60-second long footage, named Human and Machine, was directed by Jonas Akerlund, features movement artist Lil Buck, known for his street dance style called jookin.
Lexus also teamed up with the chart-topping artist Sia, whose Move your body song, from the album This is acting, can be heard throughout the spot, and while actor Minnie Driver was chosen to personify the brand with her voiceover talent.
Lexus newest models reaffirm brand’s performance, engineering, design, craftsmanship prowess. The LC and LS were built from the ground up to satisfy the most demanding and the discerning luxury buyers, and reflect the brand ethos that aligns the world’s best luxury lifestyle brands, said Brian Bolain, General Manager of the Lexus Marketing.
Lexus says that the shorter version of Man and Machine will air during the second quarter of Super Bowl LI, on Sunday, February 5, will include the all-new LS 500.
Other automakers expected to roll out their own videos during the event are Mercedes-Benz, Audi, Honda, Kia and Hyundai.
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