We have the semi-legitimate fear that if Mathew McConaughey makes one more Lincoln ...
We have the semi-legitimate fear that if Mathew McConaughey makes one more Lincoln commercial, he will become a parody of himself that basks in his cool calm attitude emitting low whistles, adjusting his jacket, playing with Lincoln’s knobs until the cameras leave and it comes time to spark the joint in the back seat.
Well, that seems to be exactly what’s happened, except this time around McConaughey is using his persona to sell Lincoln’s hottest new vehicle, the Continental.
Built with the Chinese market in mind, a Continental is Lincoln’s largest and most luxurious vehicle on sale. It goes against the likes of the Mercedes S-Class, Cadillac CT6, and BMW 7 Series by emphasizing the back seat and by adding swaths of leg room.
Given that buyers are already familiar with a Lincoln brand, the automaker wanted to emphasize the vehicle’s beauty that’s mirrored quite literally by the beautiful surroundings instead of just the anonymous city and the lonely road that’s typical of past Lincoln commercials.
To do so, it flew the Continental and McConaughey to the glacial plain in Iceland to get the walking/driving on water effect we see in the commercial.
Parody or not, there is no denying that McConaughey’s personality is the only one that can accurately portray a laid-back but old-fashioned character that Lincoln brings to the auto market.
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